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上汽通用汽车企业馆 + 别克体验馆 + 雪佛兰体验馆
室内面积
项目期间
项目阶段
组办单位
合作方
2,500 平方米
2016 - 2017
设计概念
上海通用汽车
上海同建工程建设监理
三个展馆设计根据相应三个品牌精髓，提炼个别品牌的空间设计语言表达企业文化。
上汽通用汽车企业馆体验图 - 由于阐述整体企业故事多于自身品牌的单一视觉识别符号，因此根据展示内容分段采用不同形状的空间，加强参体验者的记忆蓝图。
别克馆体验图 – 由于别克高端系列车款目前主推动感流线风格，因此延续该设计语言表达为充满未来感的时空流线带串联展馆并引导体验过程。
雪佛兰馆体验图 – 由于品牌口号“梦创未来”针对年轻客户群体的探索精神情怀，因此展馆设计利用独立墙体自由布局，每面墙均是可局部或全部变为屏幕的透明镜面，让体验者每一步的探索与互动都能发现焕然一新的视觉变化。
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